Just written an article on how to calculate ROI on a website.
In summary, you need to ensure you are tracking traffic and conversions with Google Analytics and the one which most people don't do - integrating phone tracking with Google analytics.
I'd be interested to know how far other people take it AND also how they sue the intel gathered.
In summary, you need to ensure you are tracking traffic and conversions with Google Analytics and the one which most people don't do - integrating phone tracking with Google analytics.
I'd be interested to know how far other people take it AND also how they sue the intel gathered.