Branding for BITSoM


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VGC partnered with BITSoM (BITS School of Management) to strategically position the brand. The brand positioning was based on the preference for a brand that blended heritage with modernity. The brand identity was developed using symbolism from heraldry, incorporating the Tiger symbolizing India, leadership, agility, and vision, and the Sun symbolizing new beginnings, a fresh approach, and energy. The brand identity represents BITSoM's origins, global outlook, future focus, and commitment to molding next-gen leaders for the new-age world.

Have a look at some of the works:

BitSoM.jpgBitSoM Ad Banner.jpgBitSoM Branding.jpg