If you are a young designer with a passion for your vocation, you want to work on beautiful jobs, no matter how uneconomic. Eventually, you get an assistant, and before you know it you have an army of staff and need cash to pay them. So you start looking for larger jobs, and to get those jobs means lots of extra tedium - redefining briefs, strategy documents, procurement procedures and so on. Most of it is common sense to experienced designers, but, as time goes on, those smaller, sparky jobs fall by the wayside.
Now I have Studio Dempsey, just me and Stephanie, my assistant. It is small, beautiful and full of happiness. I will only work on projects I believe in, with people I like.