Recent content by G.A

  1. G.A

    Upskilling to become a visual Designer

    I just read it, but it seems rather generic. If you want to interface in this world and experiment, I recommend first getting curious to see how you react. There's a ton of free content on YouTube, and rather than spending money directly on a course, maybe you could start with a few books (such...
  2. G.A

    Upskilling to become a visual Designer

    You're welcome! Obviously, the term graphic design only goes to indicate a broader general category with more ramifications. It's not so important which one you want to fit into to give you a label. The important thing is to solve problems, whatever it is. Always feel free to experiment: be...
  3. G.A

    MOCCA STUDIO | Logo Critique

    That's ok, because branding is the process of connecting good strategy with good creativity. Each lap around the branding circle, from differentiation to cultivation, takes the brand further from commoditization and closer to a sustainable competitive advantage.
  4. G.A

    Upskilling to become a visual Designer

    If you are interested in UI/UX design you might consider this course: https://www.coursera.org/specializations/ui-ux-design Otherwise, you could check this list to see which ones might interest you the most: https://www.coursera.org/courses?query=visual%20design
  5. G.A

    MOCCA STUDIO | Logo Critique

    Yes, just as I said Obviously, the qualities are not the only ones to be defined, but at the level of perception they are the ones that have the most impact
  6. G.A

    MOCCA STUDIO | Logo Critique

    That's right, it goes without saying that in order to establish credibility, there needs to be a solid foundation to make it happen. After establishing your position, values, differentiation, creative design, marketing, and business strategy it's up to the customers to choose
  7. G.A

    MOCCA STUDIO | Logo Critique

    I'm not contradicting myself, we're talking about a complex of factors that go into defining it. Today we base our choices more on symbolic attributes. What does the product look like? Where is it being sold? What kind of people buy it? Which "tribe" will I be joining if I buy it? (as Rolex for...
  8. G.A

    MOCCA STUDIO | Logo Critique

    The foundation of brand is trust. Customers trust a brand when their experiences consistently meet or beat their expectations. People base their buying decisions more on symbolic cues than features, benefits, and prices (while features, benefits and prices are still important to people...
  9. G.A

    MOCCA STUDIO | Logo Critique

    In the end the brand is defined by individuals, not by companies, markets, or the so-called general public. Each person creates his or her own version of it. While companies can’t control this process, they can influence it by communicating the qualities that make this product different than...
  10. G.A

    MOCCA STUDIO | Logo Critique

    Simply? A brand is a person's gut feeling about a product, service, or company: it is defined by users! It can be only influenced, not controlled. Branding is a customer's mental picture of a product, service, or organization. To say that branding has little relevance is a shallow and incorrect...
  11. G.A

    MOCCA STUDIO | Logo Critique

    The UI / UX is more important, and we agree on that, so what? Why should this reason exclude another component? Now tell me something: what is a brand to you?
  12. G.A

    MOCCA STUDIO | Logo Critique

    This is a good point but I can't answer it fully. Going to implement this brand identity system would mean being an integral part of the project and planning the system with the entire technical department. Being an external proposal, I don't have enough information to fully understand how the...
  13. G.A

    MOCCA STUDIO | Logo Critique

    They will understand and know the meaning of each avatar because we would be talking about implementing an interactive system, where in the training area we would explain the general operation of the application
  14. G.A

    MOCCA STUDIO | Logo Critique

    Target users range from middle school to college students.
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