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XMP Meta Data - do you use it?

Hi there, I was wondering whether you folks make much use of XMP Meta Data*, and if so what you use it for?

I've been toying with creating a set of Automator actions to read/write meta data but I'm not sure how widespread its use is. I'd appreciate any info, thoughts, comments etc

Thanks Rob

* By which I mean the information in the "metadata" panel in Adobe Bridge, or File>File Info in Adobe Illustrator etc.