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Whats missing from this logo?


Siked

New Member
#1
Hey,

So I've come up with a logo for a furniture company (KA International) but my main gripe is I feel their is something missing from it, any thoughts or opinions are greatly appreciated, thanks.

Heres the logo:

 
#2
personally there are a few things, one being that the greens don't contrast enough, inner green needs to be darker, but then generally the colours are quite washed out and need to be a bit more vibrant. Also the spacing for the international text is too small and needs to align with the square, increasing the spacing so that it aligns should sort both.
 
#4
Hey mate,

hrmm.. yes I think there also something missing from your design. :)

Okay, I agree with Ben. Why don't you try to make it the Squre KA a horizontal.
 

konrad

Junior Member
#5
I agree - try to make it more vibrant and find better proportions. Think about possible use - how it appears in business card, catalogue, flyer? I have seen a lot of interesting logotypes, yet completely useless when aligned and scaled to fixed height, like list of donors/sponsors in a poster. In this case, logotype horizontally- oriented is bigger!

Also look at this from distance - it's not readable, especially bottom phrase. I would change typeface 'INTERNATIONAL' for something simple, sans. It will boost the K&A sign then. Find the key color - preferable PANTONE based.