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What potential clients to target?


#1
I'm a freelance designer, and as happens every so often, I'm a little short on clients at the moment. Usually, I'd email around PR firms, as I find they're usually a very good source of work, but I'm a little sick of the white wine and sharp suit brigade now. I was wondering if anyone had any suggestions for an alternative type of businesses to target?

ta
 

bigdave

Moderator
Staff member
#2
create 3 lists:
a: What are your strongest disciplines/what do you like doing.
b: Sectors or types of business do you'd like to work with.
c: The kind of budget you can work with

Now, look for businesses that fall into list b which is lacking something from list a and probably have a budget from list c. After that it's all about getting to talk to the right people and helping them realise the need.

Good luck
 
Last edited:

Edge

Active Member
#3
I was wondering if anyone had any suggestions for an alternative type of businesses to target?

ta
You can actually credit check your prospects and get a picture of well they are doing financially so I would include that as part of my targeting process.