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What potential clients to target?

Discussion in 'General Business Forum:' started by AndyB, Nov 19, 2014.

  1. AndyB

    AndyB New Member

    I'm a freelance designer, and as happens every so often, I'm a little short on clients at the moment. Usually, I'd email around PR firms, as I find they're usually a very good source of work, but I'm a little sick of the white wine and sharp suit brigade now. I was wondering if anyone had any suggestions for an alternative type of businesses to target?

  2. bigdave

    bigdave Moderator Staff Member

    create 3 lists:
    a: What are your strongest disciplines/what do you like doing.
    b: Sectors or types of business do you'd like to work with.
    c: The kind of budget you can work with

    Now, look for businesses that fall into list b which is lacking something from list a and probably have a budget from list c. After that it's all about getting to talk to the right people and helping them realise the need.

    Good luck
    Last edited: Nov 19, 2014
  3. Edge

    Edge Active Member

    You can actually credit check your prospects and get a picture of well they are doing financially so I would include that as part of my targeting process.

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