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*URGENT* Please provide some feedback on a logo design.

Discussion in 'Graphic Design & Logo Design Critique:' started by Gibbon, Mar 29, 2013.

  1. Gibbon

    Gibbon New Member

    Hi guys
    I am designing a logo at the moment for a company called 'wined up', who are starting an app. Here is an extract from the brief:

    hat we do: WinedUp is a new social wine app where users have a profile with preferences of both specific wines they like and types of wine they like. Users can follow friends or other wine drinkers to see what wines they drink. The app also has a friendly, easy to use feature that helps people choose wines to go along with meals in bars and restaurants based on their preferences, wines they’ve drank in the past, and wines people they follow have drank. Our goal is to make the process of choosing and drinking wine much more fun and enjoyable, and the logo should reflect that. The main differentiator of WinedUp from other competitors in the space is the social and consumer profile aspects of the app.
    Our target audience: 22-40 year old young professionals who enjoy dining out.
    I knocked up a logo concept quite quickly, and I think this could be a way to go with some of your improvements and ideas. I would appreciate some feedback, the final design needs to be sent off in the next 3 days.
    The concept certainly isn't refined yet and the colours aren't final.
    Thanks
    Gibbon
     

    Attached Files:

  2. Gibbon

    Gibbon New Member

    Just incase you didn't notice, the WINED forms the shape of a wine bottle. ;)
     
  3. Gibbon

    Gibbon New Member

    Any other concepts will be welcomed too. Thanks
     
  4. shaunalynn

    shaunalynn Active Member

    Something about the logo seems off. I can tell you, as an avid wine drinker, that the neck of the bottle is too wide. Can you incorporate "Up" as the neck of the bottle? Because right now it's too separate of an element, it doesn't fit into the logo you currently have.
    What were your other sketches for this? I don't think you'll find many people offering up concept ideas to you since this is your job.
    Post sketches and we can give feedback.
     
  5. shaunalynn

    shaunalynn Active Member

    Also, look at companies such as Corkcicle, which targets a similar audience. Look at how their logo has been treated. Look at other companies, too, like things sold in Williams & Sonoma and Crate & Barrel.
     
  6. Gibbon

    Gibbon New Member

    Here are some of my other quick ideas from a brainstorm. Thanks for the feedback so far.
     

    Attached Files:

  7. Gibbon

    Gibbon New Member

    I can also see what you mean by the neck being too thick, I will address that issue in my next revision. Many Thanks
     
  8. Jordan

    Jordan Active Member

    Maybe you coud play around with the pouring motion? [​IMG]
     
    Gibbon likes this.
  9. Tony Hardy

    Tony Hardy Guest

    Jordan shoots and scores! However, the footprint of the logo that way is fairly large.
     
  10. Jordan

    Jordan Active Member

    Yeah it would need some tweaking for sure.
     
  11. Gibbon

    Gibbon New Member

    Thanks for the great idea Jordan, will get back with some revisions when I can.
    Cheers
     
  12. Gibbon

    Gibbon New Member

    Here is revision number one. I wasn't sure whether to add the base of the glass/the end of the bottle. Thanks again Jordan.
     

    Attached Files:

  13. Squiddy

    Squiddy Guest

    It's not bad! But again, as an avid wine drinker I know that you've got the proportions of the wine bottle incorrect. The neck of the bottle is too short in comparison to the body. Also I believe this idea has been done to death, was there no other direction you could take with this concept?
     
  14. Jordan

    Jordan Active Member

    No problem Gibbon, If it was me I wouldn't over complicate the logo, people would be able to make the connection without adding the stem.
    The problem is the width of the logo in my opionion - It need tightening up and making more user friendly for being used in an icon on phone etc.
     
  15. Tony Hardy

    Tony Hardy Guest

    Also, how are you pouring the wine with the "cork" still in the end? :)
     
  16. Gibbon

    Gibbon New Member

    Oops, thanks Tony for pointing that out - it slipped my mind :p
    I will have a go tightening it up when I can, I just finished designing for a kit designing brand planning to go global, which was great fun.
    Thanks for the feedback again guys.
     
  17. Wee Jimmy

    Wee Jimmy Senior Member

    I was going to suggest working a corkscrew into the design and start from scratch, but it would seem the contest holder has already suggested it!
    http://99designs.co.uk/logo-design/contests/create-next-logo-winedup-207031
    Anyone who says 3 days I have a quick look on 99d :p
    Have you done any brainstorming sketches or gone straight into the contest from ps/illy? If the latter, please get the sketchbook out!
     
  18. Gibbon

    Gibbon New Member

    I have done a few brainstorms (which I do for all my designs) on a A3 sheet, but to no avail.
     

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