UK Parliament's stunning £50,000 logo rebrand ...

Especially as Manchimp felt the need to post a link to their wiki page. That's almost narcissistic.
Well it was to show all the awards they've received.... no comments regarding our opinions of the work sadly.
 
I guess it's not what you know, it's who you knowo_O


View attachment 5790
left 500 year old version - right new version

MEMBERS of Parliament have spent £50,000 on making small changes and rebranding their portcullis logo.
The consultancy SomeOne
https://someoneinlondon.com/
was hired to redesign the famous crown and portcullis logo to make it less ‘confusing and inconsistent’
The name ‘Houses of Parliament’ has been replaced by ‘UK Parliament’ and the design has changed from a black portcullis on a white background to a white portcullis on a darker background.
Officials said that previous versions of the logo, which is 500 years old, were being merged to make them all into one.
A Parliamentary Spokesperson said: "The visual identity of the UK Parliament has been reviewed and updated by the administrations of both houses because the current version does not work successfully on digital channels.
“The new version works with mobile responsive websites, and is more accessible and readable."

https://www.thesun.co.uk/news/5842784/house-of-parliament-50k-logo/
Well if you like it why change it, theres small changes, more of a refresh than a redesign.
 
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