A new identity has been designed for Somerset town, Tavistock. The award-winning market town has been described by Mary Portas as "...one of Britain's best market towns...". Quite why the town felt it needed to be branded is a mystery me. To increase tourism perhaps, or simply because it was featured on Mary Portas' recent High Street shopping series. Who knows. I like it though, and it got me thinking, could every town be branded in this way?