The business of music and how it is consumed has shifted yet again from mp3 to streaming directing from the web. There is already no need to buy or physically own any music with services like Spotify (that I'm a huge fan of). I believe that this way of doing things will become the norm especially as an increasing amount of the world is connected to the web and Spotify has added the option of listening to tracks offline as well. Their catalogue is growing everyday and currently stands at 8 million tracks. I’m currently on their freemium version but will be upgrading to paid very soon in order to get rid of the occasion adverts and also to listen to tracks offline. I mention this because I rarely find anything that offers a ‘freemium’ version worth upgrading and paying for, but over the last year Spotify have won me over. One thing that has interested me is how they have recently added social media sharing across Facebook and Twitter, something I now do is share what I’m listening to. This function must be seriously fuelling signups and general awareness of Spotify. https://www.spotify.com/uk/about/social/ The popularity of Spotify has obviously caught the attention of Apple and there are rumours that ITunes may move over to cloud/streaming of music rather than its current model of selling mp3s that are listenable through its software. iTunes in the cloud predicted by Spotify boss | Electricpig So my question is with alot of services moving online if they haven’t already, is there a way for your business to use social media sharing to either improve what is does, add value or bring something new to what you currently offer?