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"The Great Gatsby" Branding Process

Discussion in 'Logo Design & Brand Identity Forum:' started by Gianluca Teti, May 23, 2013.

  1. Gianluca Teti

    Gianluca Teti Member

  2. balders

    balders Member

    I think it's spot on for the film, you really get a sense of decadence and glamour from it and it underpins the era as well.

    They could have easily gone for a safe arty looking minimal sans serif font.

    Is the film any good?
     
  3. Gianluca Teti

    Gianluca Teti Member

    The movie is visually beautiful, with an intelligent use of special effects. The clothing choice is also nice; the story instead didn't capture me. In the end I found the movie a little boring.
     
  4. Russell

    Russell Member

  5. Gianluca Teti

    Gianluca Teti Member

    It's a very beautiful object. But it seems to me they went a little too far with the art deco lines. The graphic reminds me of a printed circuit or some computer board.
     

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