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The cost of undercharging to our industry!

Discussion in 'Graphic Design Forum:' started by Pixels Ink, Mar 19, 2009.

  1. Pixels Ink

    Pixels Ink Member

    As a follow up to the thread in the logo section called Design Too Cheap I'd like to post a link to an article which makes for very good reading.

    Its an American article but it is very much relevant to creative types all over the world.

    I would urge anyone who is charging very low rates for their creative services to read this article and then look again at their pricing structure :)

    It is a large article, but please take the time to read it. You will be glad you did:

    Educate Lowballers and Stop Lowballing
    by Leslie Burns-Dell'Acqua
    Last edited: Mar 19, 2009
  2. KevJaques

    KevJaques Member

    Not looked at the article yet (looks good and intensive from a quick glance).

    It's appalling that both designers and receiving businesses look at quoting/demanding silly low prices, there are costs to running a business and those costs are not met by trying to outbid each other for 1 or so dollar projects. It does no credit to the industry which is already saturated.
  3. salvador

    salvador Member

    Very nice read indeed, thanks for sharing!

  4. Good thread

    Not had chance to read the article but also worth looking at the GDF thread 'Design from £20!'.

    ATB, Craig.

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