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The average cost of design per hour....

Discussion in 'Graphic Design Forum:' started by bigdave, May 23, 2011.


On average, what is your hourly design rate?

  1. Up to £10

    16 vote(s)
  2. £11 - £20

    38 vote(s)
  3. £21 - £30

    50 vote(s)
  4. £31 - £40

    26 vote(s)
  5. £41 - £50

    12 vote(s)
  6. Over £51

    6 vote(s)
  1. hankscorpio

    hankscorpio Moderator Staff Member

    I work full time - but I run a side business as I have for almost 20 years now. I've never really wanted to work for myself full-time, I like working for companies - and I like my side business.

    At the end of the day if I wanted to give up either, I could comfortably.

    Yes - there are clients, like charities, startups etc. that I give a separate package to. And there's higher end clients that get a different package altogether.
  2. @GCarlD

    @GCarlD Well-Known Member

    This is the perfect example of that - I received this message from a potential client about an hour and a half ago today:

    Notice how they said they 'can't afford my expertise', not my quote or fees, but my 'expertise', as they understand it's not just a logo they will receive, it's the whole service from start to finish. They didn't even try to talk me down, as they know my value/ worth.

    Would another designer charge more? Probably yes. Can they get their logo done cheaper? Absolutely 100%. Yes, I have lost out on the work and making some much needed money but I know my quotation is reasonable. I charged a few hundred quid, so in the short term I probably lost out on a couple hundred pounds (possibly less) assuming their budget was even that amount, but in the long term, I have saved money by means of time, as I can now focus on finding other clients that are happy to pay my worth.
  3. staunton_rook

    staunton_rook Member

    totally depends on what I'm doing and what value that skill has
  4. scotty

    scotty Well-Known Member

    I recently was approached to work on a project.
    The budget was low but it looked fun so I said I was interested.

    They then sent me a brief.
    It started off with "Dear Artist, Thanks for showing an interest".
    Smell a rat yet?

    Then it went onto a pretty detailed brief and outlined some of their "expectations".
    "Provide concepts free of charge. Blah, blah blah. Gain exposure".
    Sound familiar?

    It stunk of them approaching a bunch of Designer/Illustrators.
    Getting them to pitch for free and picking the best.

    Even without this it made me look at my decision to show interest.
    £400 for what could have been weeks of work.


    Sometimes you have to learn to say no.
  5. Paul Murray

    Paul Murray Moderator Staff Member

    I always trust my gut instinct, and it hasn't let me down yet. There's been a few times when I've been excited about working for a new client only to find they're expecting something for nothing, as though they're doing me a favour by offering me these scraps. One thing I also never do is price match or beat someone else's price. I charge for expertise and service, not for a product. I had one client send a brief to myself and another designer asking for us both to quote on the job. It smelt like he was trying to play us off against each other to see if we'll both give low-ball prices to get the work. I told him I was busy and he should give it to the other guy. I hope he got a good price.
  6. Martin Scurry

    Martin Scurry Member

    well its all about designer's speed and requirement of client.
  7. Labanbrown

    Labanbrown New Member

    Our charges are based on overhead. Once you've established a cost per hour just to have the studio sitting there then it's easy to estimate what a project would cost to create. If your overhead is low (maybe working from home rather than renting office space etc) then you can afford to have a lower hourly rate and perhaps pick up work that a larger Agency can't cost low enough for.

    Don't forget it's a business. If you're god at what you do then you will take your client's budget and create something that makes them money. A strong return on investment is what people businesses are looking for.
  8. subashjain01

    subashjain01 New Member

    Cost depends on the graphic designer, and what you're actually asking them to do, if you're asking them to actually build the new website instead of just making banners, icons, etc it will obviously cost a lot more. it really does depend on the designer and the experience.
  9. Katedesign

    Katedesign Well-Known Member

    I had this a short while back from a client : "The attached flyer is the one I mentioned last week. If you are prepared to create logo for free he will be ordering these this week. I do think it's worth you considering as I believe he will be successful and this will mean lots of printing of not just brochures and stationery but clothings, banners and stands, obviously, up to you if you want to or not. If you do, I am giving him a presetation tomorrow afternoon so if I could have a few suggestions by then that would be great. If you don't want to do it, please just let me know."

    I declined and gave my reasons. The client didn't agree with my reasons and went elsewhere. A day later she came back: "I have decided that I will pay your fee as I don't like what they are suggesting."

    Always stick to your guns!

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