• This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn more.

Taxi Business Card | Design | Feedback


8th

New Member
#1
I was asked to do a new design for a friends Taxi Service.

Here is his old one.



Here the one I came up with.



I'm looking for some feedback as this is kinda my first attempt at this.
 

Katedesign

Well-Known Member
#3
The font isn't very 'executive', and the logo (and I'm sure lots of us have done it) is a bit 'samey' - ie lots of people use part of an elipse as a logo. What message is it conveying?
 

Paul Murray

Moderator
Staff member
#4
I think with this, less is more.

It should be simple and elegant, without extra 'fluff'. Something like this maybe:



Simple, to the point, and implies quality.

Look at the stationery designs for expensive hotels and restaurants to see how they often use simplicity to imply luxury.
 
#6
dont like it, the blue shape is boring and as kate says what does it simplify, i dont like the font used at all, and the address/tel numbers look lost on the left side. and what paul said, simplicity is key.
 
#7
Pretty muh what has been said, Definitely change the font and if you 'must' use the elipse thing could you not manipulate it a bit and make it more of an abstract car form?
 

8th

New Member
#8
Thanks for all the feedback, I will take on board your comments.

This is kind of my first crack at this.
 
#9
Also, don't know if you have done much design for print so if you know this apologies - watch your Quiet Zone for text i.e no text within 5mm of the edges
 
#11
I agree with Kate in that the font isn't very 'executive', nor is the entire design really, definitely needs more work. I actually like the almost 'catch me if you can' vibe of the old one. It's still not a great design but I don't think the new one is an improvement.
 
#12
I like the roads and planes in the old one, maybe you could add a car on the line under the logo and a small plain flying on that blue eclipse thing?
It does look classy though :)