Member Offer
  1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Sports performance psychology logo design

Discussion in 'Logo Design & Brand Identity Forum:' started by Matt Reaney designs, Aug 18, 2016.

  1. Matt Reaney designs

    Matt Reaney designs New Member

    Hi

    I am new on this site so hi everyone. I asking for a bit of advice on some designs I have for a sports performance psychology company. The brief is follows :

    • The business will be called EYP, which stands for 'Enhancing Your Performance'.
    • It is a consulting business set up by myself to help sporting individuals, coaches, teams and organisations to help improve their performance.
    • I am looking to be innovative and 'ahead of the curve; in how I offer services to clients. Also the aim is to work at the elite end of sport.
    • In terms of branding - I am looking for something that is modern, clean, fresh and reasonably simple - striking the balance between a professional outfit and something which is not too "stuffy"
    I have done some designs I was wondering if anybody had some feedback on them.

    Many thanks

    Matt
     

    Attached Files:

  2. hankscorpio

    hankscorpio Moderator Staff Member

    Generally the words beneath an initial logo spell out what the initials are for. There's no way anyone would know that EYP stands for what it stands for.

    The best I think is the circle one, but you'll lose those thin lines in certain printing and on certain mediums.
     
  3. Wardy

    Wardy Active Member

    I agree with Hank. I think you need to have a rethink on what the company is called. I don't really like
    any of them to be honest, and there's certainly no correlation between the logo and name. Can it be called
    something like 'Enhance' or 'Perform'? Enhancing Your Performance is more of a sub-heading to me.
     
  4. hankscorpio

    hankscorpio Moderator Staff Member

    Just spotted typo on the proposals "EVP" instead of EYP.
     
  5. Matt Reaney designs

    Matt Reaney designs New Member

    Thanks guys for you help. It's the guy I'm working for, he is instant that he wants the company name called EYP and a different strap line underneath. Very confusing I know, but the customer is always right.
     
  6. hankscorpio

    hankscorpio Moderator Staff Member

    In this case the customer is wrong and it's really your job (our job) to steer clients to design decisions that make sense.
     
  7. Matt Reaney designs

    Matt Reaney designs New Member

    Ok cool I will take that point on board many thanks Hank.
     
  8. Wardy

    Wardy Active Member

    Yes, it really doesn't make sense to have initials that no-one knows what they stand for and are a bit of a
    mouthful anyway. Can they at least put a U in there so it spells EYUP? (Sorry, I'm from oop north!) :)
     
    Mr Geek likes this.
  9. Matt Reaney designs

    Matt Reaney designs New Member

    I'm pass on the feedback that I have received to the client. Many thanks guys you've been a great help.
     
  10. Matt Reaney designs

    Matt Reaney designs New Member

    Thanks I will take your advice on board. The client has gone walk about as he's not replying to my emails obviously cheesed him off
     

Share This Page