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setting up press advert

Discussion in 'Graphic Design Forum:' started by dekock, Sep 23, 2010.

  1. dekock

    dekock New Member

    It must be its late at night but a magazine has sent me thru a press advert specification and it doesnt make a lick of sense for editing. :icon_scared:

    "17cm x 6 columns wide"

    I have it set up for 170mm x 60mm - but the spec sheet reads: 6 columns '266mm'.

    Not sure whats going on there! :icon_thumbdown:
  2. Dave L

    Dave L Well-Known Member

    The width of columns varies from publication to publication and will also need to include the space in between; you're estmate assumes columns that are 10mm wide (think about that one) without any gutter.
  3. Paul Murray

    Paul Murray Moderator Staff Member

    Ask them to clarify. It's better to admit you're not sure what they want than to have to redo it and look unprofessional
  4. sthomas

    sthomas Member

    Most magazines will have a Mechanical Specifications sheet where you'll be able to find crop, trim and artwork dimensions for all of the advert sizes that the magazine offers.

    If this magazine doesn't have a spec sheet, then you could try phoning up the production department to see if they could help.
  5. john watters

    john watters Member


    If ou ever need Specs for Publications check BRAD British Rates and Data, it has all of the major and many minor publications (Like the Embalmer???). Column widths and bleeds etc.
    Very useful.
  6. blanchard

    blanchard Member

    It looks like it may be a tabloid size magazine, like The Sun newspaper size if this is the case then a 17x6 would be half a page horizontal at those dimensions.
  7. john watters

    john watters Member


    The size I gather is 17 cm deep x 26.6cms wide. If you have not completed the job, I would ask for confirmation in email to keep yourself clear.

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