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Self Branding

Discussion in 'Logo Design & Brand Identity Forum:' started by TheNoone, Mar 10, 2011.

  1. TheNoone

    TheNoone Member

    I've always thought of self branding as the hardest task
    as a student and as a freelance designer for ages I have been working
    under the name Loop 88, and over the last week have decided it isn't me
    what so ever!

    So after loads of brainstorming, problem solving etc and i'm sure you will all
    agree, as a designer you all consider you as original!

    My name is Kyle Noone, and I also see myself as original.

    That's where I solved the problem, why have a name like Kyle Noone design?

    I have always been plagued with people saying. is your second name No-one? Jokes on me :icon_tongue_smilie:
    So i figure why not use what I have in what iv'e been told a clever/witty way.

    Lyke No One

    emphasis on, design like no one, originality. I've put the name so some really good designers explaining
    the name etc, I've had really good feedback from everyone so far.
    What do you guys think?

    No-One :icon_notworthy:
  2. Dave L

    Dave L Well-Known Member

    I think the problem I have with it is that a) you have to explain it, and b) with the misspelling, at face value, it looks a bit awkward: you basically have to be aware of the name you don't want to trade under for the trick to be revealed.
  3. TheNoone

    TheNoone Member

    I 100% see where you're coming from, I have problem solved the logo so an explanation isn't needed
    I think it shows creative thinking and it's something a bit different.

    My thoughts being, the logo on the front of a card, turned round with my details.
    Kyle Noone, immediately pops out, and the reader thinking, "Oh, now I get it"

    I don't want to be perceived as a collective as i'm not, and i think different names
    do work,

    Like Nubby Twiglet! That makes no sense really, I think as long as its backed up with the
    work it has potential to work!

    Fair argument?
  4. Dave L

    Dave L Well-Known Member

    I guess, although:

    1. I don't think 'Nubby Twiglet' has any other related meaning so is basically self-evident.
    2. Pretty much any non-offensive name will fly as long as it's backed up with the work.

    I see why you like it as it's an anagram with meaning that relates to what you do but I personally dislike the mis-spelling of 'like' and I think that 'like no one' is a less familiar take on 'like no other' so, for me, it doesn't have an authentic ring. Mis-spellings also have their own set of problems when used in trading names.

    In the end, you've got to go with something that you're happy with but I'd relegate 'Lyke No One' to a possible strapline rather than put it at the front..
  5. graphicbreeze

    graphicbreeze Member

    I personally get a negative feel when you say lyke noone. Many people may think they would rather hire someone then no one if that makes sense.
  6. TheNoone

    TheNoone Member


    Back to the drawing board!
    I really wanted to avoid going the easy way by using just my name!

    Time for some more creative thinking!
  7. graphicbreeze

    graphicbreeze Member


    I know what that full word is surprisingly. Never said here in Canada but is it considered a profanity in the UK just like F**K is here?
  8. TheNoone

    TheNoone Member

    You're not wrong! It's a common word in my vocabulary!
    Especially when getting something wrong!
  9. Minuteman Press

    Minuteman Press Moderator

    How about a third party - looking in from the outside. You work on their ID, they yours!

    Could be a job for the skills swap section...?!?
    Last edited: Mar 11, 2011
  10. TheNoone

    TheNoone Member

    That's a good idea, but I don't think i'd be 100% comfortable
    If i didn't do it all myself!
    That's just the way I am!
  11. TheNoone

    TheNoone Member

    How about if I just branded myself as 'Noo'?

    Short, Memorable, Personal?
  12. Dave L

    Dave L Well-Known Member

    Really advisable to a) Google these things before taking them any further, and b) say them out loud.
  13. Tony Hardy

    Tony Hardy Well-Known Member

    What's wrong with just using your name?
    You're given it for a reason I guess?

    I slaved over this thing for a while. Debating brand names/identities for myself etc.
    Decided that my own name was by far the most effective.
  14. TheNoone

    TheNoone Member

    I guess that's two of us Tony! I've decided to go with my name,
    I've just never like my own name too much for some reason.

    When you think of a name like "David Airey" it has a certain ring to it,
    But anyway, the name it is!
  15. Minuteman Press

    Minuteman Press Moderator

    Have you tested the concepts on clients (and more importantly - due to independence - prospective clients)?

    What was the feedback?
  16. eonic

    eonic New Member

    What about B4Noone? or 12Noone? or l8Noone?!
  17. Tony Hardy

    Tony Hardy Well-Known Member

    David Airey does have a quality ring to it. What did you decide on going with?
  18. dedwardp

    dedwardp Member

  19. Tony Hardy

    Tony Hardy Well-Known Member

    Didn't see these two threads were linked up. I've already been in there :)

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