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Review My Logo?

Discussion in 'Graphic Design & Logo Design Critique:' started by evevo, May 21, 2012.

  1. evevo

    evevo New Member


    We are currently re branding our logo for our company. We offer web design and various internet marketing services, such as SEO and AdWords management.

    What are your thoughts?

    Can also check it out here

    I appreciate any feedback!


    1 person likes this.
  2. SparkCreative

    SparkCreative Member

    It's fine. Very generic. The main issue I have is that I've got no idea how to pronounce your name. And that's not a good thing if you want people to remember it.
  3. evevo

    evevo New Member

    Thanks for the feedback.

    Its pronounced exactly as it sounds 'e' vevo... if that makes sense. We really wanted something completely unique so we can create a proper brand identity. I agree with it being slightly generic, its certainly not 'out there' but think the fact that its clean should hopefully appeal to the general public and our customer base. Nothing to 'designy' or complicated because in our expeieince this works best.

    What do you think?
  4. Kev Clarke

    Kev Clarke Member

    Possibly look at the kerning, could do with been little tighter?

    Nice clean image but as mentioned above, generic.
  5. spottypenguin

    spottypenguin Active Member

    Agree with the above but I don't agree with your point that "exactly as it sounds 'e' vevo" - when I first saw it I read it in my mind as 'evo-vo'. Could you maybe stick a hyphen in "e-vevo" clears up the pronounciation thing and the "e-" suggests internet webby stuff.
  6. Tony Hardy

    Tony Hardy Well-Known Member

    Or you could make the first E a lighter/darker shade of grey, so it makes it clear how it should be pronounced.
  7. Dave L

    Dave L Well-Known Member

    I read it as "eve-evo" and I don't think it matters hugely that not everyone gets it instantly (there are precedents for this sort of thing). I agree that it's very generic but, like you say, that's fine. A couple of things that do stick out a bit for me though:

    1. Not sure about the uneven 4/3/3 colour arrangement on the swirl.
    2. Although I understand that it's the font, I think with the few letters you have it'd look better if the v's reached the same height as the other letters.
  8. Amy_Alternate

    Amy_Alternate New Member

    Hi! The only thing I can say, is - as Dave L said - that I think the logo would be better with an equal number of coloured shapes (there is one extra green shape!). It also reminds me of a windmill toy (though this is not negative)! Hope this helps :z
  9. bluebeaniebelle

    bluebeaniebelle New Member

    I like it just the way it is and the color scheme is great
  10. Kev Clarke

    Kev Clarke Member

    Having noticed the uneven colour arrangement on the swirl i would sort that out and look to have an even amount per colour, either add more arms to the swirl or colours. Adding more colours could also work better to emphasise brand ethics/values.
  11. savvie

    savvie New Member

    Agree - its a bit generic - maybe you can think about a logo that also has some meaning for your comany

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