I've recently taken on a few identity design briefs... pretty much what I've always wanted really. I used to work primarily in web design but it's so much more interesting to branch out and cover a wider array of design projects. Whilst the research phase is pretty much second nature to me for smaller projects (e.g. a logo or website) I'm a little puzzled on what to research first when taking on a full identity / branding project. So here's what I'm working on (probably in this order): Logo Magazine advert Banners for social media Flyer (double sided) Responsive website Would it be best that I looked at full identity designs for inspiration first? Or should I start off putting together moodboards *only* for the logo, then once the logo is approved I start looking at flyers / posters? And then finally look at websites for inspiration right towards the end? Or do people think it would be a better approach to look at various styles that may be suitable (e.g. illustrative, or geometric just for example) and making a moodboard for each style, regardless of what medium they were designed for (e.g. logos / posters) I'd be interested to hear peoples' thoughts... hopefully that all makes sense anyway!