Since I started graphic design (for about 3 years now) I have called myself 'Gilmore Visuals', however, I am now only using 'Alex Gilmore'. The reason for this is because I have been thinking ahead to how I want to move forwards in my career as a graphic designer, that is, to work for a design company full time whilst having occasional freelance work. In the two interviews I had to get my apprenticeship there seemed to be a small concern (understandably) for me creating competition through my own freelance whilst working with them. My conclusion is that branding myself as Alex Gilmore could be seen just as a showcase of my work rather than freelance competitor, if that makes any logical sense at all. So in this context, am I better off going for my name rather than creating a 'company' name? Edit: All of this is to plan how and when to rebrand myself, when I do eventually (could be years from now) try and find a large/respected design company.