You get a job from a client. Old client, new client, doesn't matter. You got the job and they've paid the 50% deposit, so you start sketching out ideas. You get to the point where you have to show stuff to the client before you can realistically move on. I'm interested to know what other freelancers do at this point. I know some people will email the sketches to the client as is. And that's simple and to the point and for some cases all that's needed. After working with a branding company a couple of years ago and seeing how they do things, I started keeping a self-made template to one side in Illustrator to plonk sketches into, editing the client name and project title before emailing a branded PDF of sketches to the client rather than a collection of JPG files. Sometimes it'll be a few pages, or sometimes it'll just be one sketch with my contact details on. Might sound a bit much when it's only one sketch, but believe it or not I've had a client tell me that (as well as the quality) the way I presented my work got me the job over other freelancers competing for it. What do you do when sending rough sketches or concepts to a client?