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Personal Logo/ Brand Identity Process - Help Appreciated!

Discussion in 'Graphic Design & Logo Design Critique:' started by StephenSanity, Jun 18, 2013.

  1. StephenSanity

    StephenSanity New Member

    Hello, I am an Industrial Designer designing a personal logo/ monogram and graphic identity for use on my website, CV, business cards etc..
    Really appreciate some advice from you graphic gurus.

    Brand: S C Design
    In addition to the basic traits of a good logo, the goal for the project is to represent my work as an industrial designer.
    After brainstorming I selected these key traits of my work to convey in the logo:
    - sophisticated/ modern
    - simple/ iconic
    - symbolize creativity/ design work
    - a touch of sci-fi

    sketch directions:
    1.] "C" and "D" stacked vertically to create an "S" . . .C and D shape are abstracted from pencil tips, like the pencil tips to represent my work, but gut instinct are pencils are cliche' designer logos..

    2.] Slanted rectangle repeated to create the repetition of shape, but lacks the content of symbolizing creativity

    3.] Negative space C and D appear as a spaceship..but no solution yet for integrating the S in the the sci fi aspect...needs more sketch ideas

    this was the first round of ideas..already thinking I should start at the beginning of the process again..
    Screen Shot 2013-06-18 at 1.59.48 PM.jpg Screen Shot 2013-06-18 at 1.52.37 PM.jpg
  2. Wardy

    Wardy Well-Known Member

    I think 'a' would be the obvious one, but I don't see why it can't be a proper S with a break in the centre and no overlap.
    StephenSanity likes this.
  3. Paul Murray

    Paul Murray Moderator Staff Member

    I like C. but only the first part. The other 'stacks', for lack of a better word, make the logo quite long. I think just the first part is simple enough to work as a monogram, plus I like the somewhat abstract nature of it.
    StephenSanity likes this.
  4. StephenSanity

    StephenSanity New Member

    wardy - Ill try that out
    Paul - I agree, was too stuck on trying to get the D in there, definitely works better with out it

  5. StephenSanity

    StephenSanity New Member

    some edits ...
    a. - simplified evolution of stacks, simplicity is good but loses the S completely
    b-e. negative space S theme from C and D ...generic but strong
    Screen Shot 2013-06-21 at 12.32.17 PM.jpg

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