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Newcastle / Northumberland SEO

Discussion in 'SEO, Social Media & Online Marketing Forum:' started by Tony Hardy, Dec 29, 2011.

  1. Tony Hardy

    Tony Hardy Well-Known Member

    Hey everyone,

    I'm based in the very south east of Northumberland, I'm a stones throw away from Tyne & Wear (Newcastle).

    Northumberland doesn't get many hits on the Google AdWords keyword tool when paired with design, web design,etc, and Newcastle gets a lot more, but the competition is higher.

    What would you suggest I target?

    Cheers,
    Tony
     
  2. squeezee

    squeezee Member

    You can have both, Northumberland will be cheap, you might find Newcastle or North East more expensive? Just set your budget according to your results, you can always fine-tune it later.
     
  3. Tony Hardy

    Tony Hardy Well-Known Member

    I'm thinking about my on site optimisation too. Do I say I'm Newcastle based or Northumberland based?
     
  4. ARRIVALS

    ARRIVALS Well-Known Member

    Can you not describe yourself as a a design agency in the North East? Generally people know that region.
     
  5. Corrosive

    Corrosive Moderator Staff Member

    It is worth checking the searches for that but I'd agree with Tony that folks tend to search their city. For instance 'web design South West' is minuscule compared to 'web design Bristol'.
     
  6. Tony Hardy

    Tony Hardy Well-Known Member

    So would you just go with the one that renders the most search results?
     
  7. Corrosive

    Corrosive Moderator Staff Member

    Sorry mate, that is a marketing decision for you to make. Do you go/compete for a larger slice of a smaller cake or vice versa? It's going to be trial and error and you'll probably get it wrong to start with (I know I have done in the past) but keep developing and learning from what services like Analytics can teach you.
     
  8. Tony Hardy

    Tony Hardy Well-Known Member

    I will do.

    Seen as Northumberland really renders 0 search results for graphic and web services, I think I'm going to have to go with Newcastle, at least it's ranking.

    I might also target some Adwords campaigns to the Northumberland area though.
     

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