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New MySpace Logo

Discussion in 'Logo Design & Brand Identity Forum:' started by Greg, Oct 9, 2010.

  1. Greg

    Greg Active Member

    Hot on the toes of the recent launch of the new Gap logo, MySpace has revealed it's new identity...


    Personally I like the concept, to have the confidence to drop the word altogether from the logo will allow a great deal of freedom with their marketing, but wonder if it might be perceived as a bit pretentious? I'm guessing with Facebook's dominance in all things social networking MySpace is looking to promote the music/bands side, and really connect with peoples interests more directly.

    Further reading on the new logo:
    New MySpace Logo Joins the Pack of Recent Company Re-brandings - Velocity - Remaking Personal Technology - Forbes
    MySpace Unveils New, Artsy Logo

    Will be interesting to see what feedback this logo gets following on from the major backlash on the Gap logo, I have a feeling it will be more positive as the existing/familiar MySpace logo was never that strong.

  2. Soprano

    Soprano Member

    I'm not sure on this at all - I suppose I can see where they're going with it, but it just looks like part of a word game!
  3. Greg

    Greg Active Member

    Fair point Lee-Ann! :)

    I guess that's part of their thinking, that you as a user fill the gap with your interests and passions, the only practical application of that I can imagine is with advertising/marketing campaigns, not entirely sure how that could get that involved in the day-to-day use of the site, if that is the plan.
  4. Renniks

    Renniks Senior Member

    I really like it and the confidence it shows that people will understand what it is
    They also have the power to start using the "my _____" brand...
    like associating i-_____ with apple
    associating my- with myspace... my friends, my music :)

    I hope they can revive their site :)
  5. Jimlad

    Jimlad Well-Known Member

    I can imagine them dropping other words into the space, similar to the PS3 ads "It only does ____" (games/movies/everything etc)
  6. sukiloves

    sukiloves Junior Member

    I like the new "artsy" myspace logo, I definately prefer it to the previous logo.

    It is simple and does seem to have some thought behind it. The logo also has the potential to evolve as the my space brand develops into whatever it wants to be? I hope it works out for them.
  7. mrp2049

    mrp2049 Senior Member


    Just saw this!

    But this was a reaction to the fact that they are changing the platform to their 3.0 layout, which is going to mean a massive headache for a lot of people, including myself! I am waiting for the change over and a fair few emails saying, "Yor fing dont wurk"
  8. Krey20

    Krey20 Senior Member

    I really like this.

    It's quite ballsy to assume people will 'get' it. It's not talking down to it's audience, the viewer has to do a bit of the work.
    Like others have said the marketing possibilities and applications are very good.

    Not just a good logo, but the potential to re-build the brand.
  9. mrp2049

    mrp2049 Senior Member

    The problem they have is the 3.0 switch, it isn't winning any friends!
  10. Tony

    Tony Member

    It is quite literal but I'm not sure it will work. Not that it matters too much anyway, does anyone use it anymore?!

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