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New Ikea font

Discussion in 'Font Forum:' started by Aarlev, Sep 7, 2009.

  1. Aarlev

    Aarlev Member

  2. crazy isn't it Soren?
  3. Krey20

    Krey20 Senior Member

    Yup saw this over the weekend on one of the blogs I frequent. It's such as weird decision.
    For a company that is supposedly design led, they are effectively making a choice that is contrary to the rest of there corporate branding ideals.
    To think that they made this sort of choice due to cost is ludicrous, how much is it going to cost them the re-fit their stores, and produce new literature?
  4. At least they didn't go for Comic Sans :eek:
  5. Aarlev

    Aarlev Member

    That's exactly what I thought. It really doesn't make sense. Verdana..pfftt.. I <3 Futura:)
  6. Aarlev

    Aarlev Member

    Haha yeah..that would have been blasphemy! :D
  7. tim

    tim Senior Member

    yeah i went to ikea the other day, it looked SHITE! :(
  8. glenwheeler

    glenwheeler Senior Member

    OOOooooohhhhhh....I dont think Ive seen it yet, I was at Ikea about 4 weeks ago and It was just the same from wat I can remember.
  9. Kevin

    Kevin Senior Member

    I probably wouldn't have noticed the difference... I'm a bad typographer :(
  10. Becky

    Becky Member

    Saw this the other week via Twitter and my IKEA catalogue, poor Futura (it's one of my favourite fonts). I may postpone my trip to IKEA on Saturday in protest :D
  11. tim

    tim Senior Member

    i dont think it'll make too much of a difference becky :p

    future is a ****e font but it made ikea!
  12. br3n

    br3n Senior Member

    could be marketing?

    Don't understand why you would use a font designed to be displayed digitally, on print?
  13. Becky

    Becky Member

    ohwell I'll still love Futura :(
  14. Krey20

    Krey20 Senior Member

    I think they used to use their own custom font called IKEAsans, which is a variant of Futura.
    One of the reasons they changed it to something more "generic" was because of worldwide translation, and lack of foreign characters in their custom font. If this is indeed the case, surely it would have still been cheaper to develop their existing font further than change completely?
  15. Becky

    Becky Member

    Yep it was a customised Futura, and that's the exact reason why they changed it. So that the brand was consistent worldwide; due to the lack of Asian characters and some accented characters.

    Still, one would think they have more than enough money and a capable design team or the designers they use could customise it further :/ The whole Verdana thing just seems like a bit of a cheap cop-out
  16. tbwcf

    tbwcf Active Member

    The thought occurred to me...

    Imagine it was a complete accident. The font should have been ikeaSans but when files we're supplied for print they we're not packaged correctly / fonts embedded... or they we're but for some reason an amend had to be made pre press and they we're lost without being noticed.

    For whatever reason the font was missing and so it fell back on the default font which happened to be Verdana... being behind schedule proofs were signed off in a rush and the font change un-noticed (I know it sounds ridiculous but maybe they'd been looking at it so much they couldn't see the wood from the trees).

    After X Million we're printed it was a tough debate weather to trim them all up, mix with PVA glue and create a new furniture range, get them reprinted or think ah darn it, well we're not wasting these and forking out for them all to be printed again, well just live with it for this run....

    Before you know it someone has caught wind of the change and believed it to be an intentional design change..... Bam, loads of free publicity for ikea!

    Could you imagine the Marketing exec's luck after the sinking feeling he would have had burdened with the decision of to reprint or not, followed by the absolute fluke of loads of free publicity.

    ...just an idea.
  17. I dont understand. Verdana has nothing on Futura, even non-typographers can see that.
    I suspect some weird goings on. either that or corruption!

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