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Negative Space in Logos

Discussion in 'Logo Design & Brand Identity Forum:' started by Greg, Oct 16, 2009.

  1. Greg

    Greg Active Member

  2. charles

    charles Senior Member

    agreed. they work well. there was that cow one i remember seeing on here i think that was cool
  3. Anon.

    Anon. Senior Member

    Nice! Until now I've never noticed the hand in the My Fonts logo. Yoga Australia is awesome too :up:
  4. Renniks

    Renniks Senior Member

    Definitely some cool ones in there, saw it yesterday, still love fed-ex'.... most people don't notice the arrow, but once they've seen it always see it
  5. HippySunshine

    HippySunshine Senior Member

  6. allyally2k

    allyally2k Senior Member

    I was gunna say the fed ex one I'd never noticed till I read an article. So simple, yet so effective!
  7. charles

    charles Senior Member

    lol I never noticed that even after a good long stare.... hmm maybe i should consider a career change :)
  8. allyally2k

    allyally2k Senior Member

    There's a few like that, I think it's great when you find out little things like that, makes the logo mean more like the idea behind it. The amazon logo has an arrow underneath meant to mean from a - z I believe!
  9. charles

    charles Senior Member

    from a-z with a smile....
  10. Kevin

    Kevin Senior Member

    These two still kick ass :lol:

  11. charles

    charles Senior Member

    lol the second one is good
  12. br3n

    br3n Senior Member


    Thats brilliant. good post greg.
  13. CSparkes

    CSparkes Senior Member

    I used FedEx loads! and never ever seen arrow in logo before!!
  14. br3n

    br3n Senior Member

    lol... im convinced it wasnt done on purpose.

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