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Negative Space in Logos


Renniks

Senior Member
#4
Definitely some cool ones in there, saw it yesterday, still love fed-ex'.... most people don't notice the arrow, but once they've seen it always see it
 

charles

Senior Member
#7
allyally2k said:
I was gunna say the fed ex one I'd never noticed till I read an article. So simple, yet so effective!
lol I never noticed that even after a good long stare.... hmm maybe i should consider a career change :)
 

allyally2k

Senior Member
#8
There's a few like that, I think it's great when you find out little things like that, makes the logo mean more like the idea behind it. The amazon logo has an arrow underneath meant to mean from a - z I believe!
 

charles

Senior Member
#9
allyally2k said:
There's a few like that, I think it's great when you find out little things like that, makes the logo mean more like the idea behind it. The amazon logo has an arrow underneath meant to mean from a - z I believe!

from a-z with a smile....