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Nearly there but need some twweking


#1
I have been working in this logo for a while now and I have the concept right but I need to tweak the lettering on the L it seems to ridged and not natural enough, but I just can't seem to get it right.

I'm looking for ideas and feedback. Here are some variants to get an idea of how it will be used.


The wm are a little grey in this one but just ignore it.





 

Levi

Moderator
Staff member
#2
Scale it down to the size it will be on business cards, letter heads etc... personally I think it doesn't work, you can't read the 'wm' very well
 
#3
This is the visual illustration, the readability isn't massively important. It works very well on our planned business cards, its just the shape of the L that is bugging me.