Member Offer
  1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Naming Help or Direction for Restaurant

Discussion in 'Logo Design & Brand Identity Forum:' started by nox, Feb 5, 2013.

  1. nox

    nox New Member

    I have a client in a small town that is opening a small restaurant that will serve pre-made wraps, chicken salad cups, fruit cups, panini, coffee drinks , bakery etc. The only thing I can think would be close would be maybe a Panera Bread, but this particular place will be quant and small. Hometown hotspot and convenience for tourist. The decor is bright colors, airy with some touches of natural wood and exposed limestone interior. They will have a room for casual dining at night that will have a waiter and will serve traditional american entres with sides etc.
    Their location is on the east end of the town on a corner and on the Main St. in town. The town is a small tourist town with a German heritage.
    I have presented about 20 names and none spark their interest. Not sure what direction to go other than keep in simple and maybe a persons name??

    Any direction or suggestion are greatly appreciated in naming.

    The names I presented already :
    1. East End Cafe
    2. East End Eatery - Bites & Bakery
    3. Cafe 337 or Cafe 339 - Corner Eatery (Address)
    4. Corner Cafe - Bites & Bakery
    5. Lokal Cafe - Food & Drink
    6. Grona's on Main - eat & be happy
    7. The Founders - Quality Kitchen
    8. The Range - Quality eats
    9. Dashers on Main - A cafe
    10. Platz - Sandwiches & Such (Platz = room in german)
    11. Platz on Main or Cafe Platz
    12. The Kichn
    13. Kichn on Main -
    14. Salvation - food for the soul ( You could serve good ole home cooking) ??
    15. The Humble Rooster - sandwiches & sweets
    16. Neu House - eatery
    17. Cafe Neu - (Neu - new in German)
     
  2. Tony Hardy

    Tony Hardy Guest

    Hi nox,

    Welcome to the forum. Why not head over the introductions and pop a post in there?

    I'll have a think about the naming dilemma for you!
     
  3. berry

    berry Active Member

    names aren't really that important. The business will thrive on good branding and clear representation of the branding.
    Start ups seem to believe catchy name with a twist is creative and the norm. It is not. A clear consistency in the brand delivery will do the trick.
    A brand is not a name. A brand is a promise of consistency delivered through media and graphic execution.
    Personally - I love Rooster, cept i would prefix it with something lateral and different. -
     
    Greg likes this.
  4. Levi

    Levi Moderator Staff Member

    I was thinking something based around 'cup' after the op then read berry's rooster comment and thought .... rooster cup.... that's my idea for the name :)
     
  5. berry

    berry Active Member

    is 'cup' not an american term for a sportsmans 'protective box?
     
  6. Levi

    Levi Moderator Staff Member

    yes but the op was on about chicken salad cups, fruit cups and coffee so cup works there too :)
     
  7. berry

    berry Active Member

    ah, boxing clever Levi
     
  8. Levi

    Levi Moderator Staff Member

    you definitely wouldn't forget the name unlike most of the ones the op came up with... or come up with trade mark issues (the range is a major retailer....)... but what do I know, I'm not a branding expert :)
     
  9. berry

    berry Active Member

    trademarking. theres a banana
     
  10. Levi

    Levi Moderator Staff Member

    ooooh have I just fed the gorilla :p
     
  11. berry

    berry Active Member

    chomp chomp
     
  12. I didn't think Berry was hairy like a gorilla.. in my mind he's a lot like a grumpy hairless cat :p LOL
     
  13. Tony Hardy

    Tony Hardy Guest

    He has a nice little beard.
     
  14. berry

    berry Active Member

    Not anymore....It was hiding my sharp teeth
     
  15. Jimlad

    Jimlad Well-Known Member

    Was it execution by razorblade or has it left to start a life of its own?
     
  16. berry

    berry Active Member

    execution... the only way!
     
  17. lblack

    lblack New Member

    Have you asked the client whether they can somehow define what they don't like about the names? That info can potentially help you in regards to an alternative direction.
     
  18. Tony Hardy

    Tony Hardy Guest

    Did you get sorted with the name?
     

Share This Page