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Move my business forward


#1
I am a freelancer graphic designer, I started my business about 3 years ago. I developed everything slowly, and I want to focus mainly on logo designs.

I started with design contests, won a few of them, but I realized that it is not the best way to success.

Then I moved to gig sites, and after getting some confidence I started to work on freelance sites with quite good success. I'm tweaking my website continuosly, and I feel that it is time to make a big step forward and start to spend money on advertising my services and get more clients.

My real problem is, that so far I couldn't narrow down my target audience. If I ask myself who I want to reach my advertisements, I always repeat myself: "everybody who needs logo design". I know that the answer is wrong, but I struggling to find the right way.

I do not want to spend money on SEO services and advertisement campaigns unless I know exactly what is the right thing to do. I don't belive in buying traffic and in payperclick methods. I would like to find a way where I can speak to real potential clients.

I wonder if some of the graphic designers here or other forum members have any experience in this.

I hope I posted this in the right place.

Thank you.
 
#3
My only reason is, that I think traffic buying and PPC is only good when it gets targeted visitors, potential customers.
If I don't know what audience I want to approach, then I think PPC will be ineffective.

I'm quite new in this, so if I know it wrong, please light me up. Every advice will be appreciated.
 

Paul Murray

Moderator
Staff member
#4
Honestly, I think that you'll find it hard to compete, both in terms of business and SEO, for anything involving "logo design" with the ever-increasing number of competition sites, 'off the shelf' stock logo sites, and DIY logo makers. Even if you do get high in the search results, you still have to compete with their rock-bottom prices, unlimited revisions, and whatever else they're throwing in.

To me, the term 'logo' has a cheapness to it nowadays. Everyone claims to be able to design at the fraction of the time and cost it would take a professional, and ultimately the logo is only a small part of a businesses over all image anyway.

Perhaps you should think about offering "branding" rather than just simple logos?
 

Dave L

Well-Known Member
#5
Honestly, I think that you'll find it hard to compete, both in terms of business and SEO, for anything involving "logo design" with the ever-increasing number of competition sites, 'off the shelf' stock logo sites, and DIY logo makers. Even if you do get high in the search results, you still have to compete with their rock-bottom prices, unlimited revisions, and whatever else they're throwing in.
Pretty much all human life is on the internet (and a lot of cats, or so I understand) but it's one of the last places I'd expect to source good clients on limited resources. I don't think it's necessarily a mistake to believe that 'everyone looking for a logo' is a potential client but I'd think about organising targets geographically or through a more interpersonal network than the web - and Paul's right when he talks about a broader offer; the more you can do, the more use people can make of you when you bring them though the doors.
 

Edge

Active Member
#7
There are lots of marketing channels like networking, telesales, SEO, adverts, emails etc. I'd not try too many as you spread yourself thin. Try and pick out a couple, focus on them, monitor and review and make sure you do them well. A few years ago I made the mistake of trying everything under the sun but none of them that well. I just focus solely on SEO now and its paying dividends. More quality, less quantity.
 
#8
"but it's one of the last places I'd expect to source good clients"

If you do it right the internet can take you much farther, much quicker. Local and face to face is great, but it's only one piece of the puzzle.

Freelancing Sites

peopleperhour
elance
freelancer

Places to turn your art into marketable products and gain exposure

cafepress
icon
(print-garments.co.uk) shameless plug

Other areas

social media is ofcourse a must...
your personal web site... get quality traffic and sell posters/prints/canvasses etc etc etc
 
#9
Hi I would suggest broadening your field to other services, such as corp id and graphic design instead of putting all your eggs in one basket like logo design.