Yes, totally agree. Really your website should be well written, updated regularly and prove valuable to potential visitors. I never could understand how a 'three way link exchange' adds value to a website :icon_confused:
Yeah now that a new update has rolled out. It's that time again to make sure the everything is tight. Over optmizing has been talked about the most. We are in a "want it now" era and instantly. Alot SEOs can get a liitle impatient and over build,which can be a blow to a campaign. The webmaster guidelines should be carefully followed to get the best results possible naturally and organically.