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Logo up for critique


#3
Better quality attachements

Hopefully these are better to view than those previously...

Hank, is the equation above how you are reading the logo?
 

Attachments

Last edited:
#5
Hi Clarke, I can see where you taking this logo mark, but not quite there yet.

Could you place a more accurate Castle roof?
Type in Google: "castle logo" or something suitable to get inspiration.

I would also replace the window 'cross', it looks medieval like and may be associated with religion.
 

@GCarlD

Well-Known Member
#6
I would focus primarily on the words 'Castle & Gym' to form strong mark for the logo. The pool part is a bit trickier, and a bit unnecessary imo. Think of the words 'Pool', 'Castle' and 'Gym' - 'Pool' just seems like the odd one out. Plus most reputable gyms nowadays come with a pool anyway, so it's not like its a USP.
 

Paul Murray

Moderator
Staff member
#7
Keep it black and white for now. A few points from me;

  • It has a very tall and awkward footprint
  • The plus symbol has flaired edges which makes it not look like part of an equation
  • Not a fan of the lowercase 'C' and use of Helvetica here as it lacks and feeling or style.
  • t's quite literal – GYM + POOL. For me, "Castle" should be the focus. It's a distinctive name for a gym/fitness centre.

Can you drop the plus symbol and bring the other two elements together perhaps? I'm almost seeing the distinctive top of a castle turret in the 'weight' mark, and combining that with the water, you could form a 'moat'

Or can the weights look more like a castle with the water forming the moat? Then you have castle, gym AND pool covered
 
#8
Paul, your the first one to pick up on the castle turret that is left behind with the Dumbbells , plus sign and the pool arranged in this way. Will revise chosen typeface. Plus/and sign also makes the window from which archers would defend the castle.