Think about the different mediums a logo will be used on, I would lose the texture, keep it simple.
What does the intended company do? What are its aims and goals? How does it want to be perceived? etc...
I run a small cafe in a city centre. It also has a bar which is open on nights and weekends for open mic nights and football games. Customers can access free wifi and computers in the daytime. I want something that comes across friendly but trendy, that caters for the fact it is a cafe/bar.I quite like mocha brown but I'm also open to any ideas you may have. My cafe's name is Funktion.
(Create a new thread with the brief at the top, then post your results in there too.)
If you have any questions in regards to the brief put them in the new thread.