I've always wondered this, and I dont think there is a proper answer to it..but I'm just wondering what you guys think. Do you think that a logo is more successful showing actual imagery within the logo of the product they are selling...OR symbolic iconography of the product they are selling? Example....If there was a company that sold strawberries, do you think its more successful showing an actual strawberry in the logo?..or symbolic colours and appropriate typography to pull it off?...the obvious solution is to go for the literal image, but some people find that the easy, or lazy way to complete the design. One of the reasons I'm bringing this up..is that I need to do an identity project for a club night called the "threehouse"(purposely spelled).....which has a direct connotation to an actual three house. I posted in the Graphic Design Gallery some examples of these..but I just feel like its not working. Trying to make the letter T look like a three..and the letter H look like a house. Im wondering should I create a logo that visualises what we intend to do with the club?..or be more obvious with the imagery?.. any thoughts welcome .