Hampshire Environmental Services wish to rebrand as HES due to the addition of extra services and planned expansion and growth. They wanted a logo which maintained visual consistency with the previous design, but offered a bolder, more energetic image. Existing Design To deliver on this brief we created a new, distinctive mark based upon conceptualised elements of the expanded services: The elements abstracted into this new mark include a tick (to symbolise success and quality), an excavator machine arm and bucket (flipped to maintain the tick motif), and a conceptualised version of asbestos fibres viewed through the field of a phase contrast microscope. The mark was also modified to include a reference to the winged helmet of the Greek God Hermes, in order to create a subtle connotation of transition, growth and the concept of delivery. New Design Feedback will be very welcome. Thank You!