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Logo(redesign) need Help / Ideas / Suggestions / Feedback

Discussion in 'Logo Design & Brand Identity Forum:' started by n0bod1, Aug 10, 2017.

  1. n0bod1

    n0bod1 New Member

    Hy community
    I have big troubles to do a logo redesign and (furthermore) a new corporate design with this company Eigner:

    my briefing:
    „please make us more elegant and sporty – we are a 70 year old company and we do car repairing we would like to present us in a modern and professional way. [in fact they are good and theire image is also very good]

    Facts:
    - target group: every person with a car...
    - staff: 12
    - private company
    - no logomanual and no CD existing​

    at first the clients whishes:
    „We like our logo very much – please do not change the font - we think this is an elegant sign from a creative person – you can change some of he balks below... but please not to much“

    my thoughts:
    • change the color order to the real CMYK
    • delete key-color (black)
    • delete sublogoline [Karosserie & Lack – because of theire good image regional people know what Eigner does]
    • bring handwirting logo closer and color it black (for the 4th CMYK color black) so that everything should get in a 3 x 3 cm rectangel
    • customize the handwirting font to baseline, X-Height, cap height...
    [thoughts approved from company ]

    now we have a smaler handwriting logo in black (K) with 3 (CMY) colored balks... my plan is to resize the length of these balks like this:
    Yello (the last one) longest
    Cyan (the first one) longer
    Magenta (the middle one) smallest​
    so I have the 2 main colors for the corporate design... Yello and Cyan.
    [perfekt – the competitiors do not have these colors... I would like to use magenta for smaller things like icons, listing points...]

    my (short) thoughts for future commercial:
    I would like to do positiv advertising: the normal way is that people have a problem (car accident) and searching for a car repairng shop. I would like to change the thoughts in their mind: this company can help me IF I have a problem. So I will show happy people, repaird cars... and less broken cars or „before – after“ pictures [also the textes will be positiv]

    And at last: some profi typography tips? ^^
    I don’t identify this „Eigner“ font – I really tried (all) tools: Fontspring, Whatfontis, Myfonts, Fontsquirrl,... in my opinion these are the bests – but no results... any Ideas? Maybe some of you can recommend me a similar font? and what font would you mix up with this logo? I think of two opinion:

    If there is a beautiful similar font to the logo font I would like to take
    h1: (similar font)
    h2: sans-serif (black)
    h3: sans-serif (bold)
    p: sans serif​

    If there is no similar font than:
    h1: slap serif (bold)
    h2: slap serif
    h3: slap serif (kursiv)
    p: sans serif​

    for free font: sadly; I will take Lato (I like the charakter of the „S“ letter)
    for commercial font: I will chose one of these 3:
    FF Marselis / Slap
    FF Unit / Slap
    FF Sanuk​

    By the way i like the secont option with the first font marselis best
    I think this really goes with the logo font....

    Now its your turn
    What do you think about:
    - my ideas about the logo redesign
    - the font mix options


    I am looking forward to hear your opinions :)

    NOTE: Please write in response just COMPANY (or „E“igner) to avoid google search results.
    Please do not share on Social Media or any other platforms.
    Sorry for my lack of english
    _igner-redesign.jpg
     
  2. Wardy

    Wardy Well-Known Member

    What you've written is not very clear and far too detailed, but you've hardly done anything to the existing logo
    so how can we comment on a very minor design revision?
     
  3. Levi

    Levi Moderator Staff Member

    Why does this scream crowdsourcing website to me.....
     

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