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Logo Pricing

Discussion in 'Logo Design & Brand Identity Forum:' started by Howie_Official, Apr 24, 2012.

  1. Howie_Official

    Howie_Official New Member

    I'm a young graphic designer looking to venture into this competitive industry.
    I created a logo for an American magazine and charged my client an average number of hours I spent working on their logo.
    Is there any way of pricing than this?
  2. dedwardp

    dedwardp Member

    As with anything and also with what you've done, the best way is to multiply your hourly rate by the time taken/expected and charge them that. Perhaps add a small margin on in the event that they give you hassle.
    Howie_Official likes this.
  3. Minuteman Press

    Minuteman Press Moderator

    Do you 'mean' (maths joke) the calculation was based on the recorded average of hours worked on previous logos, or the actual hours worked on this one?

    ARRIVALS Well-Known Member

    Minuteman Press likes this.
  5. Howie_Official

    Howie_Official New Member

    30 hours of work was charged at a rate of £10 an hour for this one.
  6. Howie_Official

    Howie_Official New Member

    Makes sense. Thanks
  7. Kev Clarke

    Kev Clarke Member

    Just out of curiosity, what is everyone's average turn around time for a logo design. I am aware this can vary from project to project, trust me!
  8. Howie_Official

    Howie_Official New Member

    Personally I think it depends on the logo and the client. The most I've spent on a logo is 30 hours.
  9. amac

    amac New Member

    This is good advice. I've done graphic design work for clients and charged per project however I've always considered hourly a far better route for both myself and the client.
  10. Minuteman Press

    Minuteman Press Moderator

    Turnaround time - it does vary widely. Much of the time is in proofing. Record = same day. Extreme = 3 months. Depends so much on the client.
  11. stokeripley

    stokeripley New Member

    When I was starting out I found it easier to ask if they had a budget.
    Most companies will already have some idea of how much they want to pay and it can save on the hassle and embarrassment of having to bring your fee down to what they want to pay anyway.

    I generally found that I won some and lost some. It also helps you work out what clients are good and what ones will shaft you given a chance.
  12. ZESD

    ZESD New Member

    The only problem I find with hourly is that the clients can be very dubious to agree as they don't know how much they will be paying out, people often find service based industries like ours very hard to quantify.

    Personally I have different pricing packages for them to choose from, once that is done and paid for, any extra work is put on a separate invoice.
  13. gprovan

    gprovan Member

    Best to have a worked out structure

    A basic example could be something like:
    3 initial versions and 3 revisions - £300 (based on up to 10 hours work)
    Further revisions charged at hourly rate of £30

    Stationery design and corporate branding brochure could be a separate package.

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