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Logo Pricing


#1
I'm a young graphic designer looking to venture into this competitive industry.
I created a logo for an American magazine and charged my client an average number of hours I spent working on their logo.
Is there any way of pricing than this?
Thanks
 
#2
As with anything and also with what you've done, the best way is to multiply your hourly rate by the time taken/expected and charge them that. Perhaps add a small margin on in the event that they give you hassle.
 

amac

New Member
#9
As with anything and also with what you've done, the best way is to multiply your hourly rate by the time taken/expected and charge them that. Perhaps add a small margin on in the event that they give you hassle.
This is good advice. I've done graphic design work for clients and charged per project however I've always considered hourly a far better route for both myself and the client.
 
#11
When I was starting out I found it easier to ask if they had a budget.
Most companies will already have some idea of how much they want to pay and it can save on the hassle and embarrassment of having to bring your fee down to what they want to pay anyway.

I generally found that I won some and lost some. It also helps you work out what clients are good and what ones will shaft you given a chance.
 

ZESD

New Member
#12
The only problem I find with hourly is that the clients can be very dubious to agree as they don't know how much they will be paying out, people often find service based industries like ours very hard to quantify.

Personally I have different pricing packages for them to choose from, once that is done and paid for, any extra work is put on a separate invoice.
 
#13
Best to have a worked out structure

A basic example could be something like:
3 initial versions and 3 revisions - £300 (based on up to 10 hours work)
Further revisions charged at hourly rate of £30

Stationery design and corporate branding brochure could be a separate package.