Paul Murray
Ultimate Member
That won't scale down too well due to the small lines such as in the aperture. When the logo is small you lose legibility.
It's only been quickly made in Photoshop, so it's far from perfect, but personally, I really quite like it.
Thoughts?
Sure, that makes sense. I'm fairly sure I could produce all the variants though if I am able to create the design myself.
That won't scale down too well due to the small lines such as in the aperture. When the logo is small you lose legibility.
Paul's right but it is better for a couple of reasons: 1/ I can see you are thinking more creatively now. 2/ A much nicer font choice.
It is still not suitable as a professional logo but it is an improvement in those two senses.
You are beginning to think outside the box as it were.
What you need to do it take one of those elements and use it as a single logo idea concept. Whether it be the aperture, the focus corners/frame or the clap board. Turn each one into a kind of mark for a single logo idea and then give us some options of what you have done with each one. Simplify, Simplify, Simplify.
Nice attempt though!
Photoshop is not for creating logos - it's for editing photos and some stylistic effects for photographs.
Illustrator or a vector drawing program is what you should be using.
You will not be able to produce all the variants using the wrong tools.
Your ideas are better forged on paper rather than the computer - then translate to a vector programme - stated earlier.
The reason I deleted that portion was because it was unfair and I realised that after posting - which was fair - but now you've resurfaced it.
Ok then let's get back on track
I think the first one is good - the type is old fashioned as it the connecting line from the s to make the rectangle - you could easily make the rectangle into a Clap Board which is synonymous with film/media
The 2nd one is just no.
3rd + 4th ones has too many elements to it and looks very squashed together. You could break Photo and Video onto separate lines. Don't make the letters the shapes of lenses or clap boards, instead put a photo icon on the end and a video icon on the end rather than trying to encompass too many elements into the type.
However, the CSS media type treatment is extremely weak.
Take a look over at logopond for inspiration on type treatments and perhaps other video/photography logos.
I stress that only look at logopond for type treatments - I'm not suggesting you look at other video/photo logos - but obviously you can.
The CSS Media is very weak in terms of type treatment - it needs a lot of work.
Consider mixing font weights (thin with bold or bold with italic etc.)