I'm in need of some inspiration for a logo for a new building company looking to stay in the residential sector. The company will be undertaking all general building work from small repairs to full house builds. The company name is "name build" (where "name" is a four letter name). Having researched the market, a majority of companies use very heavy straight fonts. I'm wondering whether a 'signature' style would stand out but not be irrelevant to the industry? The idea is that "name" will be used for future businesses as well, which may be in completely different industries. The logo will be used online, in the press and on vehicle advertisement (wrapping). Any ideas, suggestions or advice are very welcome.