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Logo for international market

Discussion in 'Logo Design & Brand Identity Forum:' started by trist, Apr 8, 2009.

  1. trist

    trist Junior Member

    Hello,
    I have to produce a logo for a product that is to go on-sale home and abroad (UK based).

    Can I have your opinions on whether I should not use words (which would be english language word) in the logo itself.

    ...its to settle an argument so it's very important!!
     
  2. berry

    berry Active Member

    Use an english language word, but not a word that has an English bias.
    Most global brands exist in that format.
     
  3. Kevin

    Kevin Senior Member

    Well a lot of companies change their product name to a local variant that fits the feel of the language and which is pronounceable for the people living in that area. So I think it's safe to use words, assuming that they can easily be changed. Although make sure that you have a recognizable symbol that can stand alone without the text.
     

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