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Logo Feedback Home Furnishing Business

Discussion in 'Graphic Design & Logo Design Critique:' started by Graphic Detail, Jul 20, 2013.

  1. Graphic Detail

    Graphic Detail New Member

    Currently designing a logo for a friend of mine who is starting a home furnishings business.
    The two names are her grandfathers who sadly passed away fairly recently.

    She wanted something fairly simple, and classy/professional looking.
    Your feedback is appreciated and which option do you prefer.

    Albert & Aubrey idea 2.jpg
  2. @GCarlD

    @GCarlD Well-Known Member

    I prefer the composition of the first one.
  3. stevenscottdesign

    stevenscottdesign New Member

    The second one looks a little too much like the V&A logo to me..
  4. FurnitureGuy

    FurnitureGuy Member

    I also like the first one (on the left). The second one is a little more difficult to read at a glance.
  5. MJ96

    MJ96 Member

    To be honest I'm not sure i like the ampersand sitting in the first A initial. It works for the second but looks awkward and a little messy in the first. Personally I like just the text on its own from the second design with maybe some emphasis put on the ampersand, keeping it clean and simple.

    ARRIVALS Well-Known Member

    I think you've probably got something nice if you removed the & from the conjoining A's and put it somewhere else. I'm sure it'd be quite easy to create a nice mark with the 2 connecting A's on their own. With the &, it does look very similar to the V&A logo.
  7. Mister

    Mister New Member

    I like the ampersand joining the 2 A's. It creates a nice stand alone distinctive marque.

    I can see the comparison to the V&A logo but it is in no way a direct copy, not even the same font and the balance and position of characters is totally different. Comparison verges on saying any logo that now features a serif font and an ampersand is the same as the V&A logo.

    My tuppence worth on the design would be that i would try to make it a bit more unique. I would probably introduce gaps to the thin areas of the ampersand to make it more of a suggestion that the eye fills in. I'm also having a little issue with continual diagonal line created by the right hand side of the A's contrasting to the much more open left side. It feels a bit like it cuts it off from the rest of the name. Perhaps staggering the position of the A's or again customising the letters in some way. Just a thought.

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