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logo development help


#1
I'm working on a logo at the moment for a soap packaging project.

concept: SEX, SCRUB AND ROCK N' ROLL soap
acid blotter tabs that exfoliate on the body.
'get you clean' from drugs and your LSD trip
Using 60s prints, aiming for a retro type feel.

I am unsure about what colours to use. The background print on the box is going to be bright and psychadelic prints so i'm stuck whether to keep it neutral?
 
#6
i'v just checked out wes wilson and he's amazing
I have actually already come across some of his designs on google recently as i have been looking for inspiration. (not realising it was him)
i can now add him into my research file ;) thanks for that.

I'm still unsure about colours to use in my logo though!
 

mrp2049

Senior Member
#7
kuler

Think bright.

The other thing to do is bare in mind that these posters/work were (atypically) screen printed, so try and keep colours to a minimum, 3 or 4 and keep using them. Build from the base up.

Example



(this is my work, its easier to explain)

Base colour, white - in this case that would be the paper colour.
1st colour, cyanish blue
2nd colour, black

This is actually a good example for colour use as a principle. 2 colours that work well together, black and white, with an additional accent colour, blue.

Whilst this isnt a great colour scheme for a psychedelic poster, it is a good guide.