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Logo Design Opinions Please

Hey all, Looking for some feedback on my logo design.

Can you read it?
Is it clear?
Whats your thoughts on the logo design?


Screen Shot 2014-07-10 at 15.07.23.jpg
I like the colours used, but I first read it as "irdLife". After a couple of seconds I noticed that there was a B, but I shouldn't have to look for a couple of seconds to notice it. I think an easy change would be to angle it more vertically so it resembles a B more. If you could give us some information on what the background of the company or person is wanting for this logo then we maybe able to help you more. I like the way you're going with this design so keep us updated on the changes you make! :)
Hi Sam,

the logo is for a company called Bird Life. They have requested the B be a bird and prefer an eagle. I have managed to sculpt it so it resembles an eagle and it is slightly b shaped. However i think your right its not dead obvious its a B. I will try changing the angle on it and see if its more legible?


Well-Known Member
The simplest solution would be to actually add a 'B' to it. You are in a difficult situation with the design as it stands it looks like a bird / eagle but it is not so obvious as a 'B,' and I feel the more you try to make it look like a 'B' the less it will look like an eagle. The same with the angle, as it stands the angle it perfect for an eagle soaring through the sky, while if you angle it to look more like the letter 'B' it will take away from that kind of 'in flight emotive.' Actually adding a letter 'B' solves this as the eagle works well as a 'mark' to accompany the text. Another reason why it may be less legible as a 'B' in its current form is that it is a different colour and weight from the text. I'm not saying it should all be the same colour & weight but that does detach it a bit if you like.

I would also consider possibly using a different font and please fix the kerning!
Last edited:
Updated design, i have refined the bird and i have chosen a font which is sleeker so the weights are not so different. The kerning and tracking has been adjusted. Screen Shot 2014-07-10 at 17.39.02.jpg

Paul Murray

Staff member
That's a much closer resemblance than what you had previously, which was the main gripe for me. I'd recommend creating the logo in a single colour (black) until the two elements come together, then you can start switching colours but only IF it works and is needed. Having the B/Bird in a different colour automatically creates separation so use colour carefully. Another option is drawing the bird and the lettering to keep the line-work and styles consistent.

Dave L

Well-Known Member
Paul makes a good point about the disconnect created through use of colour. I'd consider having the 'ird' text in the same colour as the bird device and 'Life' in another as this might tie the image and the related letters together better. All that said, I'm unconvinced by the image in its current form as it isn't self-evidently enough of a letter B: the logo makes a kind of sense when you put all of the pieces together but this requires a certain amount of effort - minimal, but significant.
Hey Guys, thanks for all your great feedback. I played around some more and ended up coming up with a complete new concept. Please take a look I think it works much better! These are a few of the design concepts :)

birdLife-04.jpg birdLife-03.jpg


Well-Known Member
That looks much better as a 'b' but the kerning still hasn't been corrected, the letters have just been spaced out a bit that's all. Look at the 'r' and the 'd' for example. Another thing is, it looks a bit odd having a lower case 'b' for bird and then a uppercase 'L' for life.
Not sure about that serif font. When you are deciding on a font, you need to choose one that relates to the design in question. They should almost look related, quite literally, like they are siblings.

For example, have a look at this:

Screen Shot 2014-07-14 at 11.09.25 1.png

Can you see that font almost looks like its about to evolve into a bird?

lol please excuse my crazy analogies, I hope you understand what I'm trying to get across.
Thanks, i appreciate your comments. Now working on the actual text, this is place holder :) been focusing on the bird :) I show you final ideas for text soon.

Dave L

Well-Known Member
That looks much better as a 'b' but the kerning still hasn't been corrected, the letters have just been spaced out a bit that's all. Look at the 'r' and the 'd' for example. Another thing is, it looks a bit odd having a lower case 'b' for bird and then a uppercase 'L' for life.
On the point of that uppercase 'L', not only does it not sit very comfortably with the lowercase starting point for the 'b' device but it's fatter than the other characters which further adds to the jarring effect. I'd also like to see the elliptical element of the 'b' thing more closely resembling the outer shape of the 'b' in whichever font you finally go with. If, however, I were starting this one from scratch, I think I'd play around with a blocked-out capital B shape, retain the shape on the right-hand side of the character and think in terms of creating my bird shape in negative space on the left-hand side (probably loosely following the internal shape of the B). That's probably as clear as mud though...
Ok, i have removed the captial L and it does look much better. Kerning has been adjusted and set - please point out any errors if you think i have some. I have also tried some different fonts i think the last design works well as the shaping is similar to the B? birdLife-07.jpg Thanks for comments - i really appreciate the 2nd eye on my work :)