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Logo design feedback wanted

Discussion in 'Graphic Design & Logo Design Critique:' started by Rebecca Whitehurst, Sep 11, 2012.

  1. Rebecca Whitehurst

    Rebecca Whitehurst New Member

    Hi all

    I am a graphic designer, just starting out doing freelance work - I recently designed a logo for a friend's company and would like some feedback from other designers/professional.


    It is a small courier and haulage business call V Express Couriers & Haulages Services Ltd.
    I would much appreciate and feedback/critique :)


  2. Wardy

    Wardy Well-Known Member

    It's a nice enough logo, but I don't think it's too clear what the business is called. It's unusual to be known by just one letter, and at first glance (eg. on the side of a van) it might
    look like they are called "Express Couriers". The V isn't distinct enough, like UPS logo, for instance. Or is it just me?
    Rebecca Whitehurst likes this.
  3. Tony Hardy

    Tony Hardy Well-Known Member

    The fade effect you've used on the tail of the V looks very dated. It could be the colour choice too though.

    It's just a non-offensive logo, it doesn't do anything exciting though.
    Rebecca Whitehurst likes this.
  4. Paul Murray

    Paul Murray Moderator Staff Member

    I agree about the name being a little unclear. Also, I'd be tempted to either shorten 'Limited' to 'Ltd', or remove it completely to improve and reduce the footprint a little.
    Rebecca Whitehurst likes this.
  5. Dave L

    Dave L Well-Known Member

    I kind of see what you mean but, at the same time, it's not a bad decision in this context. The shape of the V itself + the lines to the left make it look a bit like a deconstructed harp though...
    Rebecca Whitehurst likes this.
  6. Rebecca Whitehurst

    Rebecca Whitehurst New Member

    Yes I kind of agree about the name of it... but its not my job to name the company.. I can only go by the info. my friend has given me, and he registered the business as 'V Express Couriers & Haulage Services Ltd' because his name is Vernon - I dont like it much either... but as I say, I can only design with the name he has given.. :-/
  7. Rebecca Whitehurst

    Rebecca Whitehurst New Member

    Yes Dave.. I do agree it looks like inverted harp with wings... :) I am only just starting out - I do appreciate ur constructive feedback guys - thanks all! To be honest,any design is an improvement on what my friend currently uses:

  8. Rebecca Whitehurst

    Rebecca Whitehurst New Member

    ...and these are some of my previous ideas:



  9. NUGFX

    NUGFX Member

    The 2nd one (blue one) is a big improvement on the 1st one you posted. more colour, but again though the text is 2 small though. id look at removing the "V" text and just using the logo design for the "V" and defo make it Ltd. from Limited
    Rebecca Whitehurst likes this.
  10. Dave L

    Dave L Well-Known Member

    Do NOT use the green V - a certain bearded self-publicist billionaire is notoriously litigious: I remember reading something a few years back about a jobbing carpenter called Robert Virgin [like he didn't have enough of an issue there] being harassed by hotshot lawyers over the use of his family name in his trading name (which, amusingly, I believe he changed to 'Richard Branson Carpentry Services' or somesuch).

    I quite like the black V that doubles as a tick but I'd still spell-out 'V Express' for the avoidance of it being misread.
    Rebecca Whitehurst likes this.

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