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Logo advice

Discussion in 'Logo Design & Brand Identity Forum:' started by Ginger Egg, Oct 22, 2017.

  1. Ginger Egg

    Ginger Egg New Member

    Hi all,

    Currently working on a project for a company steeped in heritage. The project is for a company within the rugby sports industry. Bacically the design must represent their long standing involvement in the rugby world, clearly identify rugby within the mark and be able to be used as branding without text on high end casual wear.
    Does anyone have any suggestions on the mark? I have played around with all sorts of rugby ball designs but they don’t seem to fit the brand. Abstract strikes seem too modern and not really suited to clothing. I’m hitting a wall here!

    Any advice greatly appreciated.
  2. Wardy

    Wardy Well-Known Member

    Rugby ball-shaped oval with their monogram inside, done in an antique way?

    An arm holding a ball, done simply and stylishly?

    Please tell me their name begins with H, then it could double as goal posts!
  3. Ginger Egg

    Ginger Egg New Member

    Thank you. I wish! It’s a R. They are adamant about the posts and ball being in there. Think I will do that for them and one of my own
  4. Cata

    Cata New Member

    Omg that is a tough one! I like the idea of a ball shaped oval but instead of a monogram , or maybe instead of a monogram just use type and companies name on it. Are u already sketch something? :)
  5. graham foster

    graham foster New Member

    A serif typeface (Adobe Garamond Pro for example) uppercase R with the white space in the R replaced with a rugby ball shape. Ball = rugby, elegant serif typeface = heritage.

    Let us know how you get on...
  6. scotty

    scotty Well-Known Member

    My eldest plays rugby.
    Last week he got the man of the match and had to do a strange ritual which included downing a pint of cordial with a chip in it.

    I'm not sure how this affects logo design but it might be worth keeping in mind. ;)
  7. I am a professional graphic design specialist and I find using serif and sans serif fonts gives my logos a more modern look and feel which looks a lot cleaner and professional and helps me communicate a message visually and a lot more professional of a look, For modern businesses I design for. I found that it is better not to add a stroke to the text on my logos and it gives my logos a cleaner feel especially when going for a modern look and feel which I found a lot more companies are leaning towards this modern look in 2017. Adding a stroke to text in a logo makes me think of the 1990's which is way outdated and looks sloppy for most modern designs. So I just wanted to share my experiences I have had with teachers and clients on this matter. I recently designed a men's luxury watch ad and these factors helped me get paid for this job.
    Last edited by a moderator: Nov 12, 2017

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