It was just something I thought about earlier today... I recently created a logo for a company in an industry where branding is little to non existent (on a professional level at least) I know that doesn't really narrow it down... but still! I'm also doing their website, so they are updating a very large portion of their branding identity. Anyway, it occurred to me that a fairly good reason to re-brand a company is if your direct competitors are doing so - and not doing so in return (especially if what you have is currently out-dated or unprofessional) would, in the eyes of the public, make their company look rather inferior in comparison and reflect badly on the company itself. So, knowing this presents the opportunity of being able to contact my clients competitors (without it feeling distinctly like random cold calling) stating that I couldn't help but notice one of their competitors have recently updated their branding identities and wondered if they were interested in following suit to maintain perceived standing. Or something along those lines - I haven't given that part too much thought yet. What are peoples opinions on this? Is this standard practice or something that could potentially damage my reputation?