Hi all, I am just wondering if it is alright for a design studio's boss who have no design background and yet taking up creative director's role to critique designer's work? A colleague once mentioned that most of the restaurant's founder are not a chef to start with or rather they do not ever know how to cook. What makes them different is that they have good taste for food and to give good critique. She said that the same concept is applied to our design studio, so what is keeping the design studio going for years is my boss's taste for design. However I beg to differ. She is always recycling ideas done for other clients. Besides, client have already stated in the brief that they are looking for Design A but my boss will keep forcing Design B to them. What happened is that when I come out with a few interesting concept on Design A, it got all shot down by my boss as she only had Design B in mind. Therefore, I would have to do up Design B (knowing that it would be rejected by clients) just so that my boss would approve the work and be able to send out to client. The best part is that client got back and said that they wanted Design A and said that they choose us as they think that we are capable to come out with interesting concept with Design A. Then my boss replied and said that she agreed that Design A will work better for them. I have went through this process many times. The problem is that I have to come out with so many designs and going one big round in order to do the design that the client wants. I have to do a few round of design that my boss want and she will only give up until the client rejected it again and again. I am really emotionally drained from doing all these commercial design work as I am not trapped only between my boss and client, and also between my art director and boss's view. Both of them always have different views and I have make changes according to their view. In a nutshell, the work is not that difficult but is my boss that makes everything so complicated and I have to do double job due to her comment My point is that should bosses with no design background just be dealing in the business/admistrative side and hire a Creative director to oversee the design team? What I am seeing that there are a few design studio in my country that has bosses with no design bg and yet trying to take up the CD role. I feel that in a long run, it is really draining the designer's soul with their "design sense". Please advice what I should do in my next step. Or is it the same for other design studio around the world? P.s My boss will get defensive if I tell her about the way she is doing things. In a nutshell, I am not allowed to feedback to her about this issue.