• This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn more.

Inspiration for advertising concepts?


#1
So now that I'm working as a designer permanently again and settled in my new job :icon_cheers:...this leads me to a new challenge: coming up with advertising concepts. Any suggestions, magazines, websites and resources? Brainstorming exercises you do? I've designed ads before but coming up with the ideas behind them is something I haven't done a lot of.

:icon_eek:

All help appreciated, I think in particular having a U.K. perspective is most helpful. I know Creative Review and Computer Arts are common magazines here for designers -- how about advertising?
 

bigdave

Moderator
Staff member
#2
How much are your clients being charged for adverts? If its low budget small business advertising (the kind you'd find in the phone book or free press) then I don't think you're employers will appreciate you spending 2 or 3 days researching and developing concepts, so a quick google to see what their competitors are doing will suffice.

If its high end advertising with big budgets, spend some time with the client to get a feel from them as to what they're looking for from the advert.

As for places to find inspiration, Researching the company you're designing for and their products is a good way to get into their mindset. I try and become as much of a geek about their industry as possible. I find books on design are a great way to jump start my own creativity, especially older editions of D&AD annuals etc..
 

printbar

Active Member
#3
How much are your clients being charged for adverts? If its low budget small business advertising (the kind you'd find in the phone book or free press) then I don't think you're employers will appreciate you spending 2 or 3 days researching and developing concepts, so a quick google to see what their competitors are doing will suffice.

If its high end advertising with big budgets, spend some time with the client to get a feel from them as to what they're looking for from the advert.

As for places to find inspiration, Researching the company you're designing for and their products is a good way to get into their mindset. I try and become as much of a geek about their industry as possible. I find books on design are a great way to jump start my own creativity, especially older editions of D&AD annuals etc..
If and when I get to the stage that I need a creative team I just want any other printers on GDF to know that I've got dibs on Dave!
:icon_cheers:
 

Katedesign

Well-Known Member
#5
"Looking Sideways" is great... but also playing with words and puns, associations, mind maps etc.
Doodling, NOT thinking about it... music...brainstorming...themes of the season (summer holidays, beaches, barbeques etc)...