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Initial Concept up for critique and advice

Discussion in 'Graphic Design & Logo Design Critique:' started by Kev Clarke, Oct 20, 2013.

  1. Kev Clarke

    Kev Clarke Member

    Hi Guys,

    Initial logomark up for critique for a software solution and enterprise consultancy firm, hoping that a few like minded creatives will see the potential in my design before progressing any further.

    My concept aims to show the consultancy firm engaging with the client to find a solution to specific issues and create a more effective, balanced operation.

    The incomplete circle highlights the need for a solution, to allow for a more fluid progressive operation/enterprise.
    Pixelated top right hand corner of the logomark is symbolic of the interaction and consultancy via software solution they provide- bringing guidance and a solution to specific issues.
    Letter G should become apparent for the name of the consultancy firm.

    Again this in the early stages of development and any guidance appreciated,

    Attached Files:

  2. Wardy

    Wardy Well-Known Member

    Only the third one reads as G to me, but the squares are too big. I think you need to start breaking it up sooner after the bottom curve. Turn one
    and two clockwise a bit and see what I mean.
  3. jooty

    jooty Active Member

    pretty similar to your own logo. Agree with wardy though.
  4. Kev Clarke

    Kev Clarke Member

    Rotating the circle offsets the pixels coming into the right hand corner, how does this look?


    Last edited: Oct 20, 2013
  5. Wardy

    Wardy Well-Known Member

    That second one is getting there. I still think it can start breaking up a bit sooner, maybe with the squares just a bit bigger to start with,
    then getting smaller?
  6. MJ96

    MJ96 Member

    Agree with Wardy, the second version is an improvement. Maybe the squares need to vary in size/shade to better suggest movement. I think first and foremost though, it needs to clearly represent a G.
  7. MJ96

    MJ96 Member

    Meant to say 'depict a G'. Couldn't find where to edit post :icon_blushing:

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