AA has most recognisable colours, survey shows - Design WeekColour is the strongest visual element of the brand and the AA has the highest ‘colour recall’, according to new research.
The survey, by trademark lawyers Withers & Rogers, shows that 64 per cent of respondents rated colour more important to a brand than slogan, typeface or logo shape.
The brands that were most recognisable by their colour were AA for its yellow and black, which was recognised by 98 per cent of respondents; Easyjet for its orange, recognised by 93 per cent; Cadbury for its purple and BP for its green, both recognised by 88 per cent; and Royal Mail’s red, recognised by 85 per cent.
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