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Importance of colours in branding

Discussion in 'Logo Design & Brand Identity Forum:' started by Greg, Mar 5, 2009.

  1. Greg

    Greg Active Member

    AA has most recognisable colours, survey shows - Design Week

    Interesting read :up:
  2. Harry

    Harry Senior Member

    Will give this a look later, cheers for linking :)
  3. Adam

    Adam Senior Member

    Just read it, tis very interesting, 98% recognised the AA's colours, that is an insanely high percentage.

    The publishers I work for own For Dummies, they are an imprint of Wiley (publishers i work for) and they use Black and Yellow with a few other select colours, i think those would be recognised by a high percentage of people, especially as you can get anything in "For Dummies" format now-a-days
  4. Harry

    Harry Senior Member

    Yeah I think I saw 'Milking a Franchise for Dummies' the other day ;)
  5. unfortunately 99.9% of statistics are made up on the spot :D
  6. Adam

    Adam Senior Member

    Funny thing is, even though that was sarcasm there probably IS a book for that!

    It's the easiest stuff to design too, Myriad Pro Bold Italic font, about 5 colours to choose from and thats about it.
  7. philjohns

    philjohns Senior Member

    Google colours? I recon they are highly recognisable to anyone.

    Interesting article anyway....Ide definately know the cadburys purple.....

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